Our System Support

Find Your Home

Our real estate experts will help you find the perfect home for your new franchise. We’re pros at lease negotiation and we’ll make sure you get the best deal possible!

Build Your Team

Build the perfect team with the help of our operations and staffing support team. We will guide and consult with you so that you may hire individuals who will help grow your business and give your members the experience they deserve!

Attract Your Members

From traditional to digital and social media, our marketing department provides you with everything you need to develop and support your ever-growing member base!

Ensure Ongoing Success

We want to see you SUCCEED! Your success, is our success, right? That’s why we have your back to help you become profitable FAST and stay profitable for the life of your business!

Meet Your Franchise Ownership Support Team

Bryan Klein MAX Challenge Franchise

Bryan Klein

Founder & CEO

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Bryan Klein

Excellence is not something that is reserved for the elite few. Excellence is something that is within the grasp of all of us and Bryan Klein, Founder and CEO of THE MAX Challenge has made it his life’s mission to help others achieve their own personal best! Bryan created THE MAX Challenge to transform minds, bodies, and spirits and to inspire everyone to NOT settle for mediocrity. He strongly believes that anyone can reach every single one of their goals with the right mindset. The success of THE MAX Challenge is based on collaboration and listening, staying in regular communication with current and potential franchise owners and providing as much guidance as possible. Bryan is an extraordinarily hands-on CEO who will help you as a franchise owner to realize and reach your full potential.


Gym Franchise opportunities

Paul Laudermilch

Director of Sales & Operations

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Paul Laudermilch

Meet our Director of Sales and Operations, Paul Laudermilch. Paul brings over 20 years of fitness industry experience and a track record of creative leadership to boost your business growth and success. Paul is a motivated, forward-thinking individual with a proven track record in leading personnel and implementing revenue-producing initiatives. Paul’s innovative approach and enormous successes in operations have earned him the “Best of the Best” Award from Club Industry Magazine for “Best Professional Development Program for Staff.” Paul plays a large role in our Franchise Training program and keeps in regular communication with our owners from day 1 of the franchise ownership process, ensuring you start (and continue) on the pathway to success.



Teresa Kroll

Chief Strategy & Marketing Officer

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Teresa Kroll

As a franchise business owner with THE MAX challenge, you have a world- class team on your side to accelerate your success. Meet our Chief Strategy and Marketing Officer, Teresa Kroll, here to provide seasoned marketing expertise. In her inaugural role as Chief Marketing Officer at Build-a- Bear Workshop, Teresa catapulted the business to over 400 company owned and franchise locations worldwide. A YMCA Woman of the Year and one of Advertising Age’s Top 50 Marketing Executives, Teresa brings proven strategies for boosting brand awareness to drive profits and long-term business success.


Max Challenge Support Team

Frank Baeli

VP of Real Estate & Site Development

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Frank Baeli

On top of the wealth of sales and operations knowledge Frank brings to the table, he also is our Real Estate and Site Development Expert. As a franchise owner of THE MAX Challenge with four operating locations, Frank knows all sides of this business and is an excellent resource to franchise owners at all stages. He provides a strong level of support from the day our new owners sign their FA to the moment they open their doors. Not only will Frank help you to choose the best home for your new business, but he will also ensure a proper lease negotiation that yields a financial and operating benefit. Frank also spearheads much of our Franchisee Training program, sharing his experience and success in the areas of sales, staffing, operations, and more.



Scott Ferrari

Director of Franchise Development

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Scott Ferrari

Meet Scott Ferrari, Director of Franchise Development. From day one, Scott is by your side, ensuring your deserved confidence in THE MAX Challenge concept. Together, you will determine if THE MAX Challenge is the right fit for your entrepreneurial goals.

Scott brings to the table an unparalleled sales acumen, having played an integral role in the early expansion of a fitness concept that now has over 1,000 units sold in the US and Canada. He’s an award winning professional, dubbed Master Closer 3 years running by FranChoice. Scott’s passion for THE MAX Challenge as a member further fuels his desire to bring our life-changing program to new heights.


MAx Challenge Franchising

Kim Cacace

Director of Finance

Fitness franchise opportunities

Lindsey Ginsberg

Corporate Administrator & Project Planner

Franchise development support team

Hayley Guerra

Social Media & Marketing Communications

How to open a fitness franchise

Priscilla McRae

Talent Acquisition & MAX U Training/Development

Franchise development team holding balloons at the beach

Sabrina Crane

MAX U Coach

Max Challenge Franchise Support Team

Dawn Tanzosh

Finance Manager

Jodie, THE MAX Challenge support

Jodi Anderson

Finance Manager

Franchise Ownership Success System

Founder and CEO Bryan Klein has assembled a well-rounded, experienced support team to take THE MAX Challenge to the next level. Our Leadership Team provides our franchisees with a constant, positive interaction with THE MAX Challenge brand name by offering a comprehensive training program and ongoing support.

Our support team is made up of highly qualified individuals with expertise in: Marketing, Franchising, Operations, Human Resources, Accounting, Design, Real Estate, Technology and Training and Fitness. We offer a detailed and robust training program for all staff members at all locations.

THE MAX Challenge gives support to our franchise partners like no other franchise company. Just ask THE MAX Challenge owners!

  • Assistance with company formation
  • Pre-opening marketing planning
  • Comprehensive training in our Critical Path system for development of ALL aspects of your new business
  • Assistance with site selection and lease negotiation
  • Support all aspects of construction and build out
  • Access to our proprietary operations manual
  • Assigned on-boarding specialist
  • Software training specific to THE MAX Challenge
  • POS system specific to THE MAX Challenge
  • Online ordering system for marketing, sales, etc.
  • 24-hour access to financial reports
  • Ongoing marketing and social media support
  • Strategies for generating new members
  • Coaching from Leadership Team
  • Industry education
  • Marketing and support
  • Video training and refreshers
  • Consistent email and phone communication
  • Education from blogs and webinars
  • Franchise forum for franchisee communication
  • Annual franchisee meeting
  • Research and development of new items, programs, equipment
  • Access to approved suppliers

Low Initial Investment, Low Ongoing Expense Model and Great ROI!

Continue our mission to change the health of our nation by teaming with passionate, driven and caring individuals.

Connect With Us

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