Start Changing Lives Today, Including Your Own with THE MAX Challenge!

Steps to Open Your Franchise

Introductory Phone Call with Paul Laudermilch

Introductory Call

Get to know each other just enough to know whether or not this opportunity is worth exploring further.

Meet our Leadership Team

Meet with Leadership Team

Come to our HQ and get a behind-the-scenes look at what makes THE MAX Challenge possible.

Market Research with Kadir and Alyssa


Contact and meet with other Franchise Owners to ask any question you may have about this opportunity

Awarding Your Franchise


Review and sign your Franchise Agreement (FA) and Franchise Disclosure Document (FDD).

Real Estate for Franchise Development

Territory Selection

Choose the future home of your franchise! Franchise territories are available nationwide.

THE MAX Franchising NJ

Real Estate/Build-Out Support

We’ll help you find the perfect space and, as construction begins, it will start looking more and more like THE MAX Challenge!

Marketing and Sales insights

Marketing and Sales Insight

Get started on the right foot as we help you develop a comprehensive marketing plan to start bringing in your members!

How to Staff Your Fitness Franchise


Build your team! We have a tried and true hiring process that will ensure your team is made up of individuals who will support your business and who represent THE MAX Challenge values.

Finding Success with a Fitness Franchise

Award Day!

Welcome to the family!

Frequently Asked Questions

How Long Will It Take to Open My Franchise?

Our Leadership Team has developed a tried and true system that puts our new franchisees on a path to open in 6-8 months from the date they sign their FA/FDD. Of course, there are circumstances outside of our control (construction delays for example), but if we meet each milestone on the path at its designated time, an ideal opening should take place in 8 months’ time.

How Much Does It Cost to Open A Fitness Franchise?

THE MAX Challenge offers 2 different models for getting started. The investment range, as defined in our Franchise Disclosure Document, is between $63,200 and $349,250. THE MAX Challenge is a low cost fitness franchise opportunity with a high financial and lifestyle return.

Will I Be Successful If I Invest In THE MAX Challenge?

We give you all the tools and all the resources you could ever need to be successful. Your success is our success and vice versa – we take that very seriously. You’ll never find yourself abandoned – we are always here to help!

Does THE MAX Challenge have a Franchise Support Team?

Our Leadership Team has your back from day one. We have an expert in every area from marketing and sales, to operations and real estate. We are organized and strategic in all processes to lead our franchise owners on a path to success.

When Will I be Profitable?

Our goal is for our centers to reach profitability one year from their opening date. Like anything else, there are forces outside of our control and we make no guarantees, but we are not the franchise that gives you a handbook and wishes you the best of luck. Rather, we are by your side every step leading up to your opening and beyond! We’re a phone call away should any questions arise. We have a wealth of resources for our owners. Ultimately, we do everything in our power to ensure your success.

How will I Grow my Member Base?

You will execute an integrated combination of marketing efforts, including traditional, grassroots and social media. You’ll learn how to effectively communicate our combination of exciting fitness classes, nutrition counseling and motivation. You will genuinely care about each person who calls you, emails you, or walks through your door by taking a real interest in their needs and helping them to reach their goals, and you will give your members the best experience EVER!

How Do I Get Started?

Connect With Us

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