Start Changing Lives Today, Including Your Own with THE MAX Challenge!

Steps to Open Your Franchise


Visit Website/Initial Inquiry

Fact Finding - Territory Availability.

Introductory Call/Welcome to THE MAX Challenge (20-30 Minute Call)

Determining if we're the right fit for each other. If so, NDA and Candidate Profile is sent for completion by candidate.

NDA and Candidate Profile Submittal

Confidentiality agreement and preliminary financial approval.

THE MAX Challenge Purpose (45 min – 1 hr call)

Understanding THE MAX Challenge business model, and executing on our mission and values. FDD Disclosure.

FDD Receipt Submitted

Candidate acknowledges disclosure of company’s performance, investment costs, terms, compliance, etc.

Getting Down to Business (45 min- 1 hr call)

FDD Q & A, collect bank statements, request approval for background and credit check, receive contact info for existing franchisees to start validation process.

Financials and Background Check Submitted

Formal financial approval process

Discovery Day Invitation – Schedule Discovery Day at Corporate HQ in Morganville, NJ (20 min call)

Review agenda for Discovery Day, team overview, travel/lodging.

Discovery Day at Corporate HQ

Join us at our office in Morganville, NJ. Meet the team, ensure all boxes are checked, CEO Interview.

Frequently Asked Questions

How Long Will It Take to Open My Franchise?

Our Leadership Team has developed a tried and true system that puts our new franchisees on a path to open in 6-8 months from the date they sign their FA/FDD. Of course, there are circumstances outside of our control (construction delays for example), but if we meet each milestone on the path at its designated time, an ideal opening should take place in 8 months’ time.

How Much Does It Cost to Open A Fitness Franchise?

THE MAX Challenge offers 2 different models for getting started. The investment range, as defined in our Franchise Disclosure Document, is between $63,200 and $349,250. THE MAX Challenge is a low cost fitness franchise opportunity with a high financial and lifestyle return.

Will I Be Successful If I Invest In THE MAX Challenge?

We give you all the tools and all the resources you could ever need to be successful. Your success is our success and vice versa – we take that very seriously. You’ll never find yourself abandoned – we are always here to help!

Does THE MAX Challenge have a Franchise Support Team?

Our Leadership Team has your back from day one. We have an expert in every area from marketing and sales, to operations and real estate. We are organized and strategic in all processes to lead our franchise owners on a path to success.

When Will I be Profitable?

Our goal is for our centers to reach profitability one year from their opening date. Like anything else, there are forces outside of our control and we make no guarantees, but we are not the franchise that gives you a handbook and wishes you the best of luck. Rather, we are by your side every step leading up to your opening and beyond! We’re a phone call away should any questions arise. We have a wealth of resources for our owners. Ultimately, we do everything in our power to ensure your success.

How will I Grow my Member Base?

You will execute an integrated combination of marketing efforts, including traditional, grassroots and social media. You’ll learn how to effectively communicate our combination of exciting fitness classes, nutrition counseling and motivation. You will genuinely care about each person who calls you, emails you, or walks through your door by taking a real interest in their needs and helping them to reach their goals, and you will give your members the best experience EVER!

How Do I Get Started?

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