Our System Support
Find Your Home
Our real estate experts will help you find the perfect home for your new franchise. We’re pros at lease negotiation and we’ll make sure you get the best deal possible!
Build Your Team
Build the perfect team with the help of our operations and staffing support team. We will guide and consult with you so that you may hire individuals who will help grow your business and give your members the experience they deserve!
Attract Your Members
From traditional to digital and social media, our marketing department provides you with everything you need to develop and support your ever-growing member base!
Ensure Ongoing Success
We want to see you SUCCEED! Your success, is our success, right? That’s why we have your back to help you become profitable FAST and stay profitable for the life of your business!
Meet Your Franchise Ownership Support Team
Bryan Klein
Founder & CEO
Bryan Klein
Excellence is not something that is reserved for the elite few. Excellence is something that is within the grasp of all of us and Bryan Klein, Founder and CEO of THE MAX Challenge has made it his life’s mission to help others achieve their own personal best! Bryan created THE MAX Challenge to transform minds, bodies, and spirits and to inspire everyone to NOT settle for mediocrity. He strongly believes that anyone can reach every single one of their goals with the right mindset. The success of THE MAX Challenge is based on collaboration and listening, staying in regular communication with current and potential franchise owners and providing as much guidance as possible. Bryan is an extraordinarily hands-on CEO who will help you as a franchise owner to realize and reach your full potential.
Frank Baeli
VP of Real Estate & Site Development
Frank Baeli
On top of the wealth of sales and operations knowledge Frank brings to the table, he also is our Real Estate and Site Development Expert. As a franchise owner of THE MAX Challenge with four operating locations, Frank knows all sides of this business and is an excellent resource to franchise owners at all stages. He provides a strong level of support from the day our new owners sign their FA to the moment they open their doors. Not only will Frank help you to choose the best home for your new business, but he will also ensure a proper lease negotiation that yields a financial and operating benefit. Frank also spearheads much of our Franchisee Training program, sharing his experience and success in the areas of sales, staffing, operations, and more.
Hayley Guerra
Franchise Marketing Manager
Hayley Guerra
Hayley Guerra brings over a decade of marketing and communications experience to THE MAX Challenge corporate office. A lover of writing with a gift for words, Hayley uses creative media to emphasize exactly what it is that makes THE MAX Challenge so very special and to share the incredible stories of our members through digital and traditional platforms. Hayley has spearheaded the launch of new technologies that have helped streamline and simplify daily business operations for our owners. She also provides critical training, guidance, and support to owners and their teams at all stages of business growth.
Saul Concepcion
Regional Director of Franchise Operations
Priscilla McRae
Talent Acquisition & MAX U Training/Development
Lindsey Ginsberg
Corporate Administrator & Project Planner
Franchise Ownership Success System
Founder and CEO Bryan Klein has assembled a well-rounded, experienced support team to take THE MAX Challenge to the next level. Our Leadership Team provides our franchisees with a constant, positive interaction with THE MAX Challenge brand name by offering a comprehensive training program and ongoing support.
Our support team is made up of highly qualified individuals with expertise in: Marketing, Franchising, Operations, Human Resources, Accounting, Design, Real Estate, Technology and Training and Fitness. We offer a detailed and robust training program for all staff members at all locations.
THE MAX Challenge gives support to our franchise partners like no other franchise company. Just ask THE MAX Challenge owners!
- Assistance with company formation
- Pre-opening marketing planning
- Comprehensive training in our Critical Path system for development of ALL aspects of your new business
- Assistance with site selection and lease negotiation
- Support all aspects of construction and build out
- Access to our proprietary operations manual
- Assigned on-boarding specialist
- Software training specific to THE MAX Challenge
- POS system specific to THE MAX Challenge
- Online ordering system for marketing, sales, etc.
- 24-hour access to financial reports
- Ongoing marketing and social media support
- Strategies for generating new members
- Coaching from Leadership Team
- Industry education
- Marketing and support
- Video training and refreshers
- Consistent email and phone communication
- Education from blogs and webinars
- Franchise forum for franchisee communication
- Annual franchisee meeting
- Research and development of new items, programs, equipment
- Access to approved suppliers